{"id":2610,"date":"2023-05-03T10:36:31","date_gmt":"2023-05-03T13:36:31","guid":{"rendered":"https:\/\/iita.com.ar\/salta\/?p=2610"},"modified":"2025-10-09T23:53:47","modified_gmt":"2025-10-10T02:53:47","slug":"curso-presencial-de-marketing-digital-y-google-ads","status":"publish","type":"post","link":"https:\/\/iita.com.ar\/salta\/2023\/05\/03\/curso-presencial-de-marketing-digital-y-google-ads\/","title":{"rendered":"Curso Presencial de Marketing Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aprende a dominar los principales aspectos y conceptos del Marketing Digital para llevar a cabo estrategias de comunicaci\u00f3n eficientes donde aplicar\u00e1s los diferentes canales que te desarrollar\u00e1n como un estratega digital profesional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/20190912_141831_0000.png?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-3358\" srcset=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/20190912_141831_0000.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/20190912_141831_0000.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/20190912_141831_0000.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/20190912_141831_0000.png?w=1120&amp;ssl=1 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Contenido del curso<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El curso se presentar\u00e1 los fundamentos que hacen al marketing digital una de las herramientas de comunicaci\u00f3n importante en la vida de las empresas y las personas hoy en d\u00eda. Se desarrollar\u00e1n las principales caracter\u00edsticas de esta disciplina para poder ser implementada como parte de las estrategias de comunicaci\u00f3n de las marcas. Durante el curso aprender\u00e1 qu\u00e9 es un plan de marketing digital y las diferentes estrategias digitales que se pueden tener en cuenta para poder llevarlo a cabo como: optimizaci\u00f3n en los motores de b\u00fasqueda, publicidad en los motores de b\u00fasqueda, marketing de contenido, email marketing, redes sociales (Facebook, Twitter, LinkedIn, YouTube, Instagram, Printerest, entre otras). Con los conocimientos de este curso podr\u00e1s crear, administrar, desarrollar, implementar la comunicaci\u00f3n de cualquier marca y poder analizarla para optimizar sus resultados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-3359\" srcset=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-4.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>En este curso aprender\u00e1s a<\/em>:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conocer las principales nociones del Marketing Digital.<\/li>\n\n\n\n<li>Utilizar nomenclatura t\u00e9cnica.<\/li>\n\n\n\n<li>Diferenciar entre posicionamiento org\u00e1nico (SEO) y pago (SEM).<\/li>\n\n\n\n<li>Programar y optimizar campa\u00f1as de marketing digital en varias plataformas y redes sociales (google ads, facebook , instagram twitter)<\/li>\n\n\n\n<li>Conocer qu\u00e9 es email Marketing.<\/li>\n\n\n\n<li>Comprender cu\u00e1les son las principales Redes Sociales y cu\u00e1ndo hacer uso de cada una de ellas.<\/li>\n\n\n\n<li>Diferenciar los diferentes puestos de trabajo de Marketing Digital \u2013 Funciones y mejores pr\u00e1cticas de un Community Manager.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-5.jpg?resize=960%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-3360\" srcset=\"https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-5.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-5.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/iita.com.ar\/salta\/wp-content\/uploads\/sites\/8\/2023\/03\/Curso-Presencial-de-Marketing-Digital-5.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">  Duraci\u00f3n : 3 meses (12 clases una vez a la semana )<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>Para quien est\u00e1 orientado el curso<\/strong><\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pueden participar del curso estudiantes de marketing, comunicaci\u00f3n, y carreras afines, personas sin conocimiento previo, usuarios que quieran mejorar sus pr\u00e1cticas digitales, desarrolladores de estrategias web, desarrolladores de productos, profesionales web que desean ampliar sus conocimientos profesionales y a todas aquellas personas que deseen aprender acerca de los aspectos principales del Marketing Online para ejercer esta actividad en forma profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te compartimos a continuaci\u00f3n, video hecho por Google Argentina destacando nuestras ense\u00f1anzas en Marketing Digital:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1170\" height=\"659\" src=\"https:\/\/www.youtube.com\/embed\/yPoUMWXUhUU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;start=56&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00bfPor qu\u00e9 debes aprender con nosotros? <\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En este curso nos enfocamos mucho en la pr\u00e1ctica, haciendo que nuestros alumnos creen sus propias campa\u00f1as para sus emprendimientos. Ayudamos a optimizarlas durante el curso.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> Temas que abordaremos durante el curso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Tendencias en marketing digital<\/li>\n\n\n\n<li>Administraci\u00f3n de presencia digital.<\/li>\n\n\n\n<li>Posicionamiento gratuito en buscadores.<\/li>\n\n\n\n<li>Gesti\u00f3n de presencia en mapas (Google Maps y Facebook Local).<\/li>\n\n\n\n<li>Gesti\u00f3n de cuenta gratuita en Google Mi Negocio<\/li>\n\n\n\n<li>Gesti\u00f3n de campa\u00f1as de publicidad en Google Ads.<\/li>\n\n\n\n<li>Campa\u00f1as para aparecer en buscadores desde Google Ads.<\/li>\n\n\n\n<li>Campa\u00f1a para aparecer en red de b\u00fasqueda y en gmail.<\/li>\n\n\n\n<li>Campa\u00f1as de videos para youtube.<\/li>\n\n\n\n<li>Configuraci\u00f3n y uso de Google Analytics.<\/li>\n\n\n\n<li>Segmentaci\u00f3n detallada basada en intereses y en comportamiento de clientes.<\/li>\n\n\n\n<li>Campa\u00f1as dirigidas a clientes que ingresaron a nuestro sitio web. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres recibir el programa del curso m\u00e1s completo y saber horarios, completa el siguiente formulario de contacto:<\/p>\n\n\n<div class=\"wp-block-jetpack-contact-form is-layout-flex wp-container-jetpack-contact-form-is-layout-53c17e14 wp-block-jetpack-contact-form-is-layout-flex\"><a href=\"https:\/\/iita.com.ar\/salta\/2023\/05\/03\/curso-presencial-de-marketing-digital-y-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Env\u00eda un formulario.<\/a><\/div>\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende a crear estrategias de marketing digital alcanzando a tu p\u00fablico objetivo a muy bajos costos. Empezamos el 30 de noviembre!<\/p>\n","protected":false},"author":2,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6,12,16],"tags":[128,129,51,52,130],"class_list":["post-2610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacada","category-novedades","category-social-media-marketing","tag-curso-marketing-digital","tag-google-ads","tag-google-adwords","tag-google-analytics","tag-seo-sem","czr-hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Aprende a dominar los principales aspectos y conceptos del Marketing Digital para llevar a cabo estrategias de comunicaci\u00f3n eficientes donde aplicar\u00e1s los diferentes canales que te desarrollar\u00e1n como un estratega digital profesional. Contenido del curso El curso se presentar\u00e1 los fundamentos que hacen al marketing digital una de las herramientas de comunicaci\u00f3n importante en la\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"gviollaz\"\/>\n\t<meta name=\"keywords\" content=\"curso marketing digital,google ads,google adwords,google analytics,seo sem,destacada para portada,novedades,social media marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/iita.com.ar\/salta\/2023\/05\/03\/curso-presencial-de-marketing-digital-y-google-ads\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Instituto de Innovaci\u00f3n y Tecnolog\u00eda Aplicada - Salta\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Curso On Line de Marketing Digital y Google ADS\" \/>\n\t\t<meta property=\"og:description\" content=\". 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